Area
social Sciences
Sub-Discipline
Economy and business
University of La Serena
- City: La Serena,
- Commune: La Serena,
- Region: Coquimbo Region
goals
Strengthening skills in the areas of leadership, management, and strategic communication of organizations, empowering program graduates as organizational and social leaders so that they can identify market opportunities, design strategies, analyze information for informed decision-making, generate value in organizations, and manage communication as a strategic support.
Applicant Profile
Hold a Bachelor's degree or professional title of four years or more or
Professional title for the Armed Forces and Law Enforcement. Primarily aimed at Executives, Journalists, Business Engineers, Psychologists, Industrial Civil Engineers, Management Engineers, Auditor Accountants, and in general, all professionals linked to the world of Senior Management and Communications.
Graduate profile
Professionals develop managerial and analytical skills, understand modern concepts of strategic management and leadership with a global focus, manage organizational communication as advisors or support to senior management, and finally, analyze environmental trends with a systemic and socially responsible vision.
Lines of investigation
The faculty members work on the following lines of research: Strategic Management – Leadership – Communication
Spanish 
English