Area
social Sciences
Sub-Discipline
Journalism and Communications
Northern Catholic University
- City: Antofagasta,
- Commune: Antofagasta,
- Region: Antofagasta Region
goals
To provide a solid foundation in theories and approaches of strategic communication, developing in participants skills to plan and manage communication strategies in organizations of diverse nature and in different social environments, using appropriate quantitative and qualitative methodologies.
Applicant Profile
The program is geared towards journalists and professionals working in areas related to strategic communication.
Graduate profile
Students who obtain the Master's Degree in Strategic Communication will be able to plan and manage communication strategies in diverse types of organizations and in different social environments, using theoretical and practical tools. They will possess the knowledge and skills to diagnose, plan, manage, and evaluate action plans and programs in the area of strategic communication. They will have the appropriate methodological knowledge to understand the organizational context and select suitable communication channels, which constitute a fundamental strategy for optimizing communication flows within organizations.
Lines of investigation
– Strategic Communication, Organizational Culture
– Resource Management, Communication Theories and Marketing
Spanish 
English