Area
social Sciences
Sub-Discipline
Economy and business
University of the Andes
- City: Santiago,
- Municipality: Las Condes,
- Region: Metropolitan Region
goals
To enable students who are about to begin their professional lives to expand and deepen their knowledge of methodological tools specific to marketing, so that they can make greater contributions in the marketing areas of companies, and thus progress more quickly in their profession.
Applicant Profile
Fifth-year students of Commercial Engineering at the University of the Andes.
Graduate profile
The graduate is characterized by being a professional with a high analytical capacity to grasp the essence of the marketing problems that companies face and guide the design of strategies to achieve defined objectives. They are prepared to implement the marketing strategy, structuring it around well-defined processes.
Lines of investigation
The program's professors work in the following lines of research: Marketing, Operations Management, Statistics.
Spanish 
English