goals

The overall objective of the program is: To train specialists linked to the comprehensive management of Marketing so that they are able to analyze business management as the basis of the marketing decision-making process at the strategic, tactical and operational levels, evaluating the main factors that influence the process of developing a marketing strategy.

– The Specific Objectives of the Program are:
a) To train graduates who have the reflective and critical capacity to understand the marketing process and its direct effects on the consumer's purchasing decision-making process.
b) To provide analytical methods to understand the concepts and practices that make up services marketing in order to manage the organization-customer relationship.
c) To provide theoretical and methodological tools to program participants to evaluate the main factors that influence the process of developing a marketing strategy considering action in highly competitive markets.