Area
social Sciences
Sub-Discipline
Economy and business
University of Chile
- City: Santiago,
- Commune: Santiago,
- Region: Metropolitan Region
goals
The objective of the Master's Program in Marketing is to create professionals equipped with the skills that the market demands, with a penetrating strategic vision and possessing rigorous and competent techniques that help them to successfully face the challenges that arise.
Applicant Profile
Those who meet the following requirements may apply to the program leading to the Master's degree in Marketing:
1.- To hold a Bachelor's degree or professional title whose level, content and duration of studies correspond to training equivalent to that of a Bachelor's degree at the University of Chile, as determined by the Academic Committee
2. Demonstrate prior training relevant to the aims and requirements of the Master's in Marketing. The Academic Committee may require that, in addition to reviewing the applicant's background, their knowledge and skills in the program's disciplines be evaluated. This evaluation may consist of an examination or other mechanisms that objectively assess their level of preparation.
Graduate profile
The Master in Marketing should enable students to acquire the necessary skills to address the specific marketing problems that arise in real organizations and, at the same time, be able to apply the appropriate marketing tools to solve these problems.
Lines of investigation
1. Consumer Behavior and Customer Equity
2. Marketing Communication and Consumer Relations
3. Brand Strategy and Development
Spanish 
English